GoodReads person, I religiously use the site. It's a great way to keep track of my books. They have the 2011 Reading Challenge going on There are no rules, and you have control over what your goal will be.
In 2009 I reached my highest goal at 308. In 2010 I didn't set a goal from myself, but did pretty good, reading 265 books. This year I set my goal for 300 again. I'm not sure if I'll get that many books read, but I'm gonna try hard to reach it. :)
If you interested in this challenge, you can find it here.